Graph Expo boosts momentum for MitsubishiSilver DigiPlate
RYE, NY – Inquiries were way up for MitsubishiSilver DigiPlateand polyester platesetters at Graph Expo and Converting Expo in Chicago.
“We had a tremendous response from printers looking to capitalize on the money-saving advantages ofSilver DigiPlate,” said Mitsubishi Marketing Director Frances Cicogna. “Watching our plates run process color at the show, printers could immediately see howSilver DigiPlatebeats metal systems in value and price.”
As raw aluminum prices soar, printers that want to compete and win short-run, process color business are choosing MitsubishiSilver DigiPlateand polyester platesetters over metal systems. Mitsubishi Imaging successfully made the case for upgrading toSilver DigiPlateby showcasing its entire family ofSilver DigiPlateproducts, polyester platesetters and workflow automation tools. The company also demonstrated its commitment to the inkjet market with the release of two new Diamond Jet proofing papers.
“Buying Mitsubishi was a no-brainer,” said Phil Ruschak, co-owner, Kwik Kopy Printing, Crown Point, Ind. The leading Kwik Kopy franchisee in the U.S., Ruschak’s shop recently ruled out metal plates in favor of the DPX 4 polyester CTP platesetter from Mitsubishi Imaging. “We won new business in the first week.”
Automated metal systems cost at least 30 percent more than polyester, and industry experts forecast even higher metal plate prices as raw material costs rise. Add up consumables, equipment and labor costs, and polyester systems come out the clear winner in value, price and performance.
WithSilver DigiPlate, high-performance process color has never been more affordable. Polyester plates are capable of 175 lpi, and are just as easy to run on press. Further, Mitsubishi’s DPX platesetter has a built-in punch, ensuring perfect registration, even on plates made at different times. The DPX platesetter is available in 2-up or 4-up formats.
Products are available through Mitsubishi Imaging’s authorized dealer network. To find a dealer, call 800 765 9384 x13232, or visit the Graphic Arts Division at http://www.mitsubishiimaging.com and select Dealer Locator.
return to news