GEKKO WINS! TAKES TOP HONOR IN DIMA SHOOT-OUT

RYE, NY – GEKKO black-and-white inkjet paper has burst onto the inkjet media market, winning a prestigious accolade from the Digital Imaging Marketing Association (DIMA) just after launching under the Pictorico brand.

A panel of photographic imaging experts has determined that GEKKO Green gives the “Best Black & White Print with a Color Printer” in the DIMA 2008 Digital Printer Shoot-Out.

“We’re very proud of GEKKO’s performance in the DIMA Shoot-Out,” said Steven Vallario, Director of Digital Imaging Marketing at Mitsubishi Imaging. “This important award recognizes the innovative engineering that went into creating the entire GEKKO line of products. Now DIMA experts agree – trust GEKKO for your finest black-and-white photo prints.”

Aimed at the professional photography market, GEKKO inkjet papers produce rich, deep blacks for outstanding black-and-white inkjet prints.

About DIMA Digital Shoot-Out

The DIMA Digital Shoot-Out tests digital printers, media, ink and raster image processors using a challenging target file. Entries are judged on criteria such as neutral gray balance reproduction, saturation, shadow detail and quality, overall tonality and detail, highlights and specular highlights, flesh tones, hue shift and text. Shoot-Out winners for 2008 were announced at the Photo Marketing Association International Tradeshow in January.

About GEKKO

The new GEKKO papers are available in four versions:

• GEKKO Red - 100% cotton paper, unique textured surface. Offers high D-Max and deep, rich blacks.
• GEKKO Green - Look and feel of traditional Baryta black-and-white photo paper. Features a warm base-color tone.
• GEKKO Black - Unique matte surface finish on traditional resin coated photo base paper.
• GEKKO Blue - Unique luster surface finish on traditional resin coated photo base paper.

Pictorico Inkjet Media offers digital imaging professionals and enthusiasts inkjet media of superior quality and versatility, and unrivaled performance. Pictorico products are distributed in the Americas exclusively through Mitsubishi Imaging (MPM), Inc. and are available through www.Pictorico.com, or through Mitsubishi’s authorized dealer network. To find a dealer, call 800 765 9384 x3220.

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